Metropolitianmindset

Okay, so you know how LA has Erewhon—the grocery store that’s more like a lifestyle destination than a place to grab bananas? Yeah, well New York has its own version now: Happier Grocery. And let me tell you, it is giving major Erewhon energy.

Tucked right on the border of SoHo and Chinatown, Happier Grocery is the kind of spot you just have to check out—whether you’re a local or just visiting the city. Honestly, even if you’re not planning to buy anything, the vibes alone are worth it. Think: clean aesthetics, beautifully curated shelves, and a total quiet luxury moment. I swear, something about a bougie supermarket just makes me feel like I’ve got my life together (or at least like I’m trying to).

A lot of the products are similar to what you’d find at Whole Foods—wellness shots, niche snacks, clean-label everything—but their in-house brand is really where they shine. Minimal packaging, dreamy colors, and that elevated “I-do-pilates-and-journal” energy.

They’ve also got produce, groceries, a hot bar (which I didn’t try this time—wasn’t hungry, maybe next time), and a smoothie bar! It was still cold out when I went, and my friend and I had already grabbed matchas, so we skipped the smoothies. But once it warms up? Oh, I’m definitely going back for one. Prices are pretty much what you’d expect in NYC—think Juice Press, Earth Bar, etc.

Honestly, even if you’re just in the mood to wander, Happier Grocery is such a cute spot to browse. It kind of feels like manifesting your future life, you know? That clean girl, health-conscious, effortlessly chic vibe. A little vision board moment in real life.

Highly recommend stopping by—especially if you, like me, love a beautiful grocery store experience.